This week, I came across an excellent example of video marketing - creating interactive and engaging video content designed to identify potential customers and drive them to your products and services.

Phlearn.com is a website dedicated to teaching intermediate and advanced Photoshop techniques for digital image and photo manipulation. The videos are professionally produced and do an excellent job teaching advanced image techniques using photoshop. For example, check out this one about removing wrinkles.

Phlearn is a perfect example of video marketing, as they post dozens of tutorials on YouTube for free. Since these videos are high definition, professionally lighted, expertly edited, and get right to the point, they are incredibly popular videos on YouTube. More importantly, these videos helps the folks behind Phlearn establish themselves as content experts, and drive traffic to their website where they sell video tutorials and other learning opportunities for photographers and digital media artists.

As an amateur photographer, I've found Phlearn's resources to be incredibly useful - and as a student of marketing, their content marketing strategy is spot-on.