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baby boomers, marketing, social media
baby boomers, marketing, social media Don't forget about baby boomers in your digital marketing strategy
Thursday, September 18, 2014 at 2:53PM | Robert N. Yale 
Image courtesy of user Yourdon on Flickr. (CC BY-NC-SA 2.0)
Every marketer knows that a social strategy is key to attracting Millennials and Gen-Xers to your brand. What many miss, however, is the rapid increase in Baby Boomers using social media via mobile and desktop technologies. As the Boomer generation is one of the largest and wealthiest consumer segments today, marketers ignore using social approaches with this key demographic group.
BoomAgers notes that on average, the Baby Boomer generation spends even more time online each week than Millennials and are consummate researchers prior to purchase. These realities suggest that savvy marketers can use a robust content marketing strategy to ensure that potential customers find the best information when searching for information about your products or services.
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The idea that only Millennials and Gen-Xers use digital and social media is misguided at best. Smart brands need a Boomer strategy when it comes to these platforms. Here are the top four things brands should understand in order to build a successful plan to engage digital boomers.
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