The Assertion-Evidence Structure for Slide Design

This video was developed for the online sections of BUAD 6330: Business Communication, a graduate-level course in the College of Business at University of Dallas. This video covers the weaknesses of the default topic-subtopic slide structure in PowerPoint, identifies the contributions that cognitive and educational psychology can make to the quest for better slides, and explains the Assertion-Evidence Structure for slides.

I have found that the quality of my students' PowerPoint presentations is dramatically better once they understand and begin to implement the Assertion-Evidence design.

Other Excellent PowerPoint Resources:

Alley, M. Teaching the Assertion-Evidence Design of Presentation Slides.

Altman, R. (2009). Why most PowerPoint presentations still suck: (And how you can make them even better). New York: Harvest Books.

Kosslyn, S. M. (2007). Clear and to the point: 8 psychological principles for compelling PowerPoint presentations. New York: Oxford University Press.

Reynolds, G. (2011). The naked presenter: Delivering powerful presentations with or without slides. Berkeley, CA: New Riders.

Williams, R. (2009). The non-designer's presentation book. Berkeley, CA: Peachpit Press.

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