If you have a business and are currently using or considering integrating social media marketing into your current marketing mix, this infographic from QuickSprout should be all the information you need to be convinced that blogging is an essential element of any social strategy.
Some key findings include the fact that websites with active blogs receive 97% more inbound links and have 434% more indexed pages. This suggests that blogging is a key component of any search engine optimization (SEO) strategy.
Further, customers are increasingly learning about companies, brands, and products via blogs rather than advertisements, so you are potentially missing out on a huge number of possible customers if blogging isn't central to your social strategy.
Get to it!